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Real Experiences. Deep Research. Honest Reviews.

I Do The Research SO YOU DON'T HAVE TO

I do EXTENSIVE product research every time I get something new for my family. Because I do this research ANYWAY, I decided to share what I find!

Sidekick Mom
Magnifying Glass

Obsessively Researched

Caution Sign

Honest Reviews

Star with a Checkmark

Real Answers

Lightning Bolt

You're still the hero

What to Expect

The Information you need

Fighting bot reviews and paid for testimonies one product at a time.

Research
Honest Reviews

No more digging through bots and fake reviews.
Real details.  Trusted source.  Honest pros & cons.

Comparison
Comparisons & Research

Close those 27 browser tabs you are going back and forth between.  Side-by-side tables digging into price, materials, features, and more.

Voice
Personal Stories

Real experiences driving the research. Friends and family input included.

Alert
Product Alerts

Recalls, upgrades, news. The stuff you need to know right away.

Community
Parent Humor

Because sometimes you just need someone to laugh with.

Verdict
Community Picks

What the sidekick mom community is actually buying and loving.

Verified
Expert Highlights

Dietitians, Occupational Therapists (OTs), Car Passenger Safety Technicians (CPSTs), and more!  The Sidekick Mom curates the experts worth following.

Allyson Edison

Welcome! Glad You're Here.

My name is Allyson Edison, aka The Sidekick Mom. 

I am a wife and stay-at-home mom to two boys and one sweet pup. My husband and I were both raised in Oklahoma and just moved back recently after spending some time living in Colorado.

Before starting our family, I spent years working in museums, financial aid offices, and non-profit organizations. Every job had one thing in common: the details were crucial. An abrasion not noted in a priceless artifact’s condition report, or the wrong number on someone's financial aid disbursement, would be a big problem.

The details have always mattered to me, but seem more important now than ever as a parent.

To the Blog! →
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What Are You Shopping For?

Answer one question and I'll point you to the most useful research I've done. No email required.

What stage of parenthood are you in right now?
Fresh From the Rabbit Hole

Latest Research

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The Sidekick Format

Top priorities

Every major review includes a comparison table.

Budget
Fine if budget is tight
  • Non-Toxic Materials
    Partial
  • Price Range
    Budget
  • Ease of Use
    Simple
  • Allyson's Verdict
    Fine if budget is tight
BEST
Worth it if it's a priority
  • Non-Toxic Materials
    EWG Verified
  • Price Range
    Investment
  • Ease of Use
    Learning Curve
  • Allyson's Verdict
    Worth it if it's a priority