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Meet Allyson

Hi, I'm The Sidekick Mom.

Allyson Edison

Welcome! Glad You're Here.

My name is Allyson Edison, aka The Sidekick Mom. 

I am a wife and stay-at-home mom to two boys and one sweet pup. My husband and I were both raised in Oklahoma and just moved back recently after spending some time living in Colorado.

Before starting our family, I spent years working in museums, financial aid offices, and non-profit organizations. Every job had one thing in common: the details were crucial. An abrasion not noted in a priceless artifact’s condition report, or the wrong number on someone's financial aid disbursement, would be a big problem.

The details have always mattered to me, but seem more important now than ever as a parent.

To the Blog! →

Suit Up

Lifestyle Change

*Content Note: Miscarriage & Pregnancy Loss

After suffering two miscarriages in 2020, I decided to look deeper into my overall health in hopes of preparing my body to support a healthy pregnancy the best I could. *

After we made quite a few lifestyle changes, we discovered I was pregnant again in 2021. Of course, I wanted to adhere to our new lifestyle when I added products to our baby registry.

So I did what I do: I dove as far down the rabbit hole of product research as I could and obsessed over every detail.

Sidekick Mom Bear

The Boss Fight

The Quest

I’ll admit, my worst-case scenario thinking of "what if I buy the wrong thing and it doesn't fit our needs?" genuinely haunted my brain. I don't want to waste time, money, or effort on the wrong purchase. I want to get it right the first time.

Research everything, buy once.           

I read thousands of reviews, watched hundreds of videos, polled plenty of mom friends, scoured product websites & FAQ pages, and finally shared my registry. As a soon-to-be first-time parent, I felt like I should have earned a second degree alongside my actual one in vocal performance. There was so much to learn about car seats, infant sleep, diapering, and more.

Now I'm thankful to have the experience to go with it. Both of my boys arrived early at 36 weeks and 2 days (first via emergency c-section and second as a VBAC). They are amazing and I thank God everyday that I’m their mama.

Edison Family

XP Gained

The Journey Continues

I never stopped. Every product I consider for my family still gets the same treatment. I started answering questions in mom groups, texting recommendations to friends, and honestly? I loved every minute of it. So I found a way to do it for more people.

That's what this is. I do the research. I spend the time. So you don't have to.
Let's fight the internet villains together: the bot reviews, the paid five-stars, the one-star ratings from someone who never read the instructions.

I'll be your sidekick so you can be the hero of a parent you already are.

"I focus on details most people don't think about. Like how the shape of your toilet seat might actually affect which peri-bottle is going to work for you. I'm fairly certain that is not a detail most people connect when making that purchase. But I do. And I'm here to share it."

— Allyson

What I Actually Prioritize

Star with checkmark
Non-Toxic as Possible

Ingredients, materials, certifications that actually mean something — not just marketing claims.

Check marks
Cost-Effective

Good vs. best is a real conversation I have about every product. Quality at the right price.

Clock
Convenience & Usability

Because I have three boys and real life has to be workable. A product that wins on safety but can't actually be used doesn't really win.

There are a lot of bad product reviews out there to dig through. Between bots, paid five-star reviews, brands trying to sabotage competitors, and people who never read the directions and then say the product is terrible. If you aren't digging, you will inevitably be disappointed. Parents need reviews they can trust. I am an honest mom wanting to share my real experiences, along with thoughts from people I actually know and trust.

A Few Things About Me

🎵
Vocal performance degree + songwriter
🏛️
Former museum archivist and financial aid admin
🐶
Mom of 2 human boys + 1 very important dog
🔬
Will spend 3 hours researching a snack pouch. No regrets.

What This Is Not

I am not saying I have all the information. I am here to help you find it. There are many creators out there with real expertise I want to highlight, not compete with. Pediatric dietitians, occupational therapists, certified child passenger safety technicians, former teachers, homeschool educators. I follow them, I share what they say, and I'll point you directly to them when the research takes us there.

I'm not trying to convince you my priorities are your priorities. I'm trying to give you the full picture so you can figure out your own.

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